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Google IO 2014 Keynote Review

    This year’s Google IO event is all about Android, Apps and Chrome! Google’s Senior VP, Sundar Pichi leads the tour this year, and what a tour it is. Diving right in, there...

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Content Marketing Strategy & Storytelling on Google Plus

The kind of content that connects is the kind that brings people into the story. Take this one and a half minute Happy Cycle video as an example. It opens with some fun, active facts about their product and a question, “A Coke used to cost 5 cents. But what if a 12-oz. Coke cost 140 calories?” Already, we’re being brought into the conversation by being asked a question, we’re being invited to think about an answer.