Social media is all about being social! Joining the conversation as it’s going on, and being at the right place at the right time is important. NOD3x offers a tool, free for Google+, which can help you join those social conversations where and when they’re happening.
The NOD3x Live Feeds module graphs topically relevant social activity across networks. You choose the topic and NOD3x collects the posts. The date range in our example is five days, but you can change that to reflect any date range going back to the day you started your project.
Join the Trending Conversation!
Looking at the Live Feeds graph in our example, you’ll see two lines representing Google+ and Facebook data. Each of these lines has a now clickable node for each day represented in the graph. What you can do is click any of these nodes and get an overlay of all the relevant posts for that day.
Notice that a few days ago the topic of content marketing had more engagement on Facebook than it did on Google+. Knowing this information gives you the opportunity to engage your topic on the network which has the most activity surrounding your topic. More recently, the topic of content marketing has begun to trend more on Google+ and you can now adjust your strategy accordingly.
Additionally, NOD3x shows us on which network the most activity overall has happened. In our example, we see that in the past five days (again this view is always tied to the specified date range) 42% of the activity related to content marketing has happened on Google+, but 57% has been happening on Facebook.
Depending on your goals, you may find that you’ll get more overall engagement on this topic by focusing more time on Facebook. You could additionally move your date range further back in time and see if this overall activity level remains consistent. Also be aware that you’ll want to engage a trending conversation when possible. In our example, we’re seeing that content marketing as a topic is trending on Google+.
If you’d like to see all of the posts from a specific network during the date range specified (not just on one day), you can click the link seen in this image:
Congratulations, We’ve Predicted the Future
You can see that content marketing is trending on Google+ because of the percentage share change just in the few minutes while I’ve been writing this post. Based on the information being provided by NOD3x, we would have predicted that the content marketing topic would see more activity relevant to Facebook. Just a short while later, we see that Google+ has taken a 2% jump now with 44% of the total share.
Understanding when a topic is trending and on what network, can do a lot to help you be at the right place at the right time. Using data to predict the future is a large part of what makes mega companies like Google and Amazon so successful. NOD3x takes big data analysis and puts it in the palm of your hand.
I would love to hear your thoughts on this topic, and invite you to join our growing NOD3x community on Google+