In this second installment of our 2 part series on Google Hangouts and Hangouts on Air (HOA) for business we’ll cover the following. To begin using these features is an exceptional way to grow your following on Google Plus both personal profiles as well as business pages.
Video content is very engaging. This means you’ll get more comments, more +1s, more shares and more of what you need to build a successful presence on Google+. Another outstanding feature is that comments on your live HOA events will be associated with the YouTube recording. These comments are seen as social signals and will help your content rank.
Residual Traffic and More Content!
Videos are also great for residual traffic. Basically this means that you record the event, and the resulting video will continue to bring traffic to your content for weeks and months down the road. Also use the video to spin more content. Write an article based on the video. Write a tutorial or how to on the video contents. Record a podcast from the video audio.