Google Hangouts and Hangouts on Air (HOA) present amazing opportunity for businesses! Google Hangouts allow secure communication between two or up to 15 people. They can be one on one or with multiple parties. Also you can use multiple cameras. This is an amazing feature that can really help highlight and feature things like product shots, recipes or DIY projects you’re showcasing.
You can join a live HOA event from an Android or iOS device. However currently you can’t start an HOA from these devices although you can start a regular Hangout from them. Hangouts on Air are a live event that basically gives businesses a TV station for free. Once your live event is over it will automatically record to your companies associated YouTube channel. These recorded live event videos are an incredible resource for businesses because video is very engaging content.
During your Hangouts you can share documents with the parties involved. These shared documents remain private to those people in the original Hangout, and after the event will be stored on Google Drive for continued access. You can also watch a YouTube video during a Hangout or live HOA event. However be very careful not to share copyrighted material during live events.
You don’t need a Google+ account to make use of Hangouts or HOAs. These features are available from any Gmail account, and because of this are accessible to a very large number of people. This means your clients and business partners likely already have access to these features.
Hangouts on Air Upgraded
Google recently upgraded Hangouts and Hangouts on Air to full HD. They are now using an open source technology to stream the content. This will ensure the broadest possible compatibility across platforms and devices while maintaining incredible HD quality.
This type of quality is important for businesses because it makes for a more personal experience. You can really get to know the people with which you are communicating. This is important for business because building relationships is key and requires clear communication.