Optimizing content is an important aspect to success on Google+. In this tutorial video we’ll walk you through creating an optimized Google+ profile. For starters you’ll want to fill out your profile completely. This may seem like an unimportant task to some new to Google+, but a complete profile is important because it gives people a better understanding of who you are and what you do. Not only is it good for people, but it is good for search engines as well. Google is constantly looking for more information to rank content, and you want to be ranked.
Also pay attention to text formatting because it makes your content more interesting and easier to read. Use bold text to highlight important words and phrases. Use italic and underline appropriately which means don’t over use, but use it where it’s helpful to do so. Use bullet lists because this also makes your content more readable, and breaks up more long form text which can lose readers. Definitely use links! If you have your own Online content be sure to link to it from your profile, and if you don’t have your own content link to content of other’s which you particularly like.
Be sure to add other Online profiles to your links section of your Google+ profile. Here is where you’ll come to connect Google Authorship to any Online content you are responsible for creating. You can also links to other social media sites that you have a presence on. This helps people find out who you are and how they can connect with you.