Part 1: Power of Visualization
Have you considered the human brain when you think about your social
updating on Google Plus? There is a very powerful attribute that no one
knows about, yet it powers so many things in our atmosphere. It’s called
Reticular Formation and it helps us distinguish between the relevant and
irrelevant things that surround our everyday lives.
Images for Attention
The power of visualization is important because of this aspect alone.
Images, as discussed in the video, play an important role in grabbing
someone’s attention from G+. The more astounding the image, the more
chances you will have to bring them to a call to action on your post.
Many people don’t know this, but your first call to action on social
media is your image. It calls to them, guiding their questions, and has
them seeking answers, enough to expand your post and read more.
The whole process is uncovered in Habituation
in Reticular Formation. What this means is that people have a set way
in which they do things. They may not know it, but everything happens in
sequence. We are creatures of habit, and, unbeknownst to us, we create
habits in our social media activities. Habituation can be broken with the
power of visualization inside your social media update by using an image
that calls out to them in such a way that it breaks them out of their
habitual state and creates relevance towards your update.
Part 2: Emotional Marketing on Google+
The Psychology of emotional marketing happens all around us. I would even
bet that you have done it at one point or another and you never realized
it. Bringing an emotion into an update is a powerful thing to do. Just
like those people that had that squeeze page where you put down $47.
You didn’t know that person, so why did you trust them enough to buy from
Emotion of Image
It’s the high pressure causality of emotional marketing. Lots of things
can produce emotion in your Google Plus update. With the extra features
that we have at our fingertips, social updating has came to the forefront
of marketing. One of the biggest features that you can use to build
emotion on the G+ platform is the image. Think about it. It’s your very
first call to action. Most people don’t realize this but the only call to
action that you should be worried about pulling an emotion from is the
Ways to Connect with Emotion
Emotion can be brought out in several different ways on Google Plus and
any update for that matter. For example, most people want to learn how to
become rich online. That’s a huge factor in the marketing industry and a
lot of people, without knowing it, are using a “Fear of Loss” emotion in
their social pitches. Bringing enough urgency into the update to cause
someone to feel like they must go check it out is a huge emotional
marketing tactic that many people use today. Another emotional factor
that I also mentioned in the video is the fact that your words can produce
emotion from people.
Pay Attention to the Emotion in Your Posts
For instance if you were looking at my update and I had a large picture of
myself with text inside the picture saying “I’m the Best Social Marketer
in The World!” you would no doubt click, because you already have an image
in your mind of who that person is, and it’s not me. Causing any type of
emotion can be considered an action on your update. Even if it’s boredom,
people are having an emotion when they look at your stream on Google Plus.
That’s why it’s so important to take the time to plan your update
carefully, image and text, to adhere to the emotional standards of your
followers and the people it affects.
Part 3: Psychology of Hot Words on Google+
Wade starts us out here by letting us know that the three worst words to use in our Google+ updates are, “check this out”. We don’t want to use those words because they are impersonal and overused. People see them far too often. What we should be using instead are words like who, what, when, where, why and how. You may be asking yourself why do I need to be using these hot words? That’s part of their power right there! Your asking why means you’re interacting with the content.
These hot words also help build a sense, in your audience, that you know something that they do not or that you have some privileged information that they want. An example of this is an update that reads something like this, “Why your social media marketing is wrong, and how you can fix it!” From a psychological stand point there’s one thing that is true of all people, they don’t want to be left out. If your updates make people think that you are privy to insider information they will want in on what you know!
There is another set of related words that are good to use in your Google+ updates. These are called, “truth words”. Some of these are fact, fiction, true or false. These words help tell the reader that they have been misinformed or that you know the real truth behind a particular topic.