Content marketing is all the rage on social media and beyond. This begs the question, where did content marketing come from? There are many answers to that question, but one man stands out. Rick Ramos, who quite literately wrote the book on content marketing.
Rick Ramos – the Beginning
A few days ago, I had the pleasure of speaking with Rick on the phone. Rick took me all the way back to 1983 (we’re talking Return of the Jedi and Scarface 1983), that’s the year Rick started out Online. Given his early adoption of the Internet, he was uniquely positioned and in 1994 Rick started his own hosting company.
Next Rick went to work for a dotcom, and quickly became their director of marketing. Next up was Virtumundo, who at the time was the largest media buyer in the United States. While there, Rick started the shock the monkey banner ad seen 3 billion times. Rick was also responsible for the iconic hit the ducks banner ad.
The Shift from Push to Pull Marketing
After Virtumundo, Rick worked for a series of dotcomes, running marketing for date.com, adknowledge.com and then working for adblade.com. During his tenure at these high profile companies, Rick began to realize that a shift in marketing was needed.
People wanted to be engaged, and were growing tired of pushy ad banners. These ideas lead Rick to the realization that marketing had to shift, and pull marketing was the future. We can read “pull marketing” as content marketing, and things become more clear to our current vernacular.
Rick Literally Wrote the Book on Content Marketing
Fast forward to the beginning of 2014, and Rick published a book on content marketing. That book, Content Marketing: Insider’s Secret to Online Sales & Lead Generation is currently number 1 in the Amazon Kindle store for content marketing.
The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale.
Where is Rick Today?
Rick now runs rickramos.com, and works with fortune 500 companies as well as local businesses to help them with:
- Content strategy
- Persona development
- Blog production
- Social media strategy
- Relationship based PR
I met Rick on Google+, and know him to be active on Twitter as well. Rick is a very talented and extraordinarily motivated individual, who brings many years of in-the-trenches type experience to content marketing and consulting.